Turning Stories into Signups: How R.O.O.T.S Discipleship Scales with Digital Storytelling
Discover how Sycamore helped ROOTS Discipleship turn authentic testimonies into a high-converting, SEO-optimized website designed to drive 4,500 new signups and long-term community growth.
The Challenge
ROOTS needed to turn a powerful, word-of-mouth ministry into a scalable digital movement capable of delivering 4,500 new discipleship signups. They had strong stories and community impact but limited online infrastructure to surface those testimonies, capture interest, and convert visitors into participants. Key problems included low discoverability (search engines and social channels weren’t driving consistent traffic), high friction in signup paths (forms and CTAs were not optimized for mobile or quick completion), and content bottlenecks (no easy way for non-technical staff to publish and promote new testimonies). In short, ROOTS’ challenge was not a lack of mission or stories but a gap between that mission and a digital system that could reliably attract, convince, and onboard thousands of new members
The Solution
We built a storytelling-first, mobile-first website and supporting digital strategy that turns ROOTS’ real-life testimonies into a predictable signup engine. The solution connects discoverability, low-friction conversion, and ongoing optimization so ROOTS can scale toward its signup goal.
Sycamore partnered with ROOTS Discipleship to design a digital strategy and build a website that turns stories into signups. The goal is clear: 4500 new signups for the discipleship journey. We focused on making the site simple, trustworthy, and easy to find so ROOTS can scale its reach and deepen community impact.
What We Delivered
- A storytelling-first website that highlights real testimonies and journeys, making the ministry’s impact tangible and relatable.
- A mobile-friendly sign-up flow designed to minimize friction and maximize conversions on phones and tablets.
- SEO and technical foundations so content is discoverable by people searching for spiritual growth, women’s ministry, and discipleship resources.
- Analytics and conversion tracking to measure what works and continuously improve signup performance.
- Content management tools that let ROOTS update stories, news, and resources without developer help.
How the Website Drives Signups
1. Stories that convert
People join when they feel connected. We built pages that put testimonies front and center—full stories, photos, and clear next steps—so visitors move from inspiration to action naturally.
2. Low-friction sign-up experience
The sign-up path is short, clear, and mobile-optimized. Large, tappable buttons and a single-column form reduce drop-off and make it easy to complete registration in under a minute.
3. Multiple conversion points
CTAs are placed where people are most engaged: after testimonies, at the end of articles, and in the site header. This creates multiple chances to convert casual visitors into committed participants.
4. Built for discovery
We implemented search-friendly page structure, meta tags, and structured data so ROOTS appears in relevant searches and social shares look compelling—bringing organic traffic that converts.
5. Measured and iterated
Analytics track page views, CTA clicks, and form completions. That data lets us test small changes—headlines, images, button text—and scale what works to reach the 4500-signup goal.
This Website Is One Stage of a Bigger Partnership
The site is a strategic milestone, not the finish line. Our work with ROOTS includes multiple stages:
- Content strategy and storytelling coaching to help leaders capture and publish high-impact testimonies.
- Ongoing SEO and content growth to expand reach and sustain signup momentum.
- Conversion optimization cycles where we test and refine CTAs, forms, and landing pages.
- Community and retention tools to turn signups into active participants and long-term supporters.
Each stage feeds the next: better stories drive more signups, better data improves outreach, and stronger community tools increase retention.
The Results
- Scalable Growth - Repeatable playbook for turning stories into measureable signups
- Operational Independence - CMS-driven publishing empowers the ROOTS team to keep content fresh without developer suppor
- Network Activation - Higher rate of sharing by participants with stories
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